WHAT IS SEO?
SEO is an acronym for Search Engine Optimization.
SEO is a range of techniques and technical abilities that trained individuals utilize to rank websites on various Search Engines. SEO work can come in many forms and for different purposes. Depending on if you desire special ranking on a search engine result page (SERP) for your profession or niche, or if you require leads to contact your business directly through a Pay Per Lead system (PPL). Either format will bring you traffic to your business, it all depends on what may work best for your business type.
It has been proven that most of the traffic to a business comes from the top 5 placements on a Search Engine Result Page. So, if you have a website and are depending on a certain amount of traffic to your website/ business, then you would most likely be a candidate for SEO Services.
WHAT IS GOOGLE LOOKING FOR IN MY WEBSITE?
In order for Google to rank a website, it is interested in many aspects. Search engines utilize a program that contains algorithms. The crawlers in a program examine the information of the site to select specifics. Depending on that information it makes determinations as to how pertinent and useful your site is to the general public domain.
To start with, Google and other search engines are looking for relevance in the sites URL and Title.
Other Interests are:
- Niche relevance
- Social media links
- Traffic to website
- Age of the site
- Domains that are associated with the website
- Relevant content
OBM and Digital Push Marketing
OBM DIGITAL takes the above items of interest and more to optimize your On-Page items and strategically utilize techniques to enhance a website’s position on the SERP. Hence Digital Push Marketing.
If you desire more traffic to your website, or, through your business’s front door, I would highly recommend getting in touch with OBM to see what can be done for your company’s success.